GinZing Eye Cream is my morning essential for tired eyes. The cooling cream immediately depuffs and brightens my under-eye area. The caffeine and ginseng energize tired-looking eyes. I apply it with the metal tip applicator, which stays cool and feels refreshing. My dark circles appear lighter and my eyes look more awake. The formula is lightweight and absorbs quickly. It sits perfectly under concealer without pilling. The bright orange scent is invigorating in the morning. One tube lasts 4-5 months with daily use. At $35, it's reasonably priced for the immediate visible effect. My eyes look refreshed even on minimal sleep days. It's become as essential as my morning coffee. This is perfect for anyone with morning puffiness or dark circles.