L'Oréal Lash Paradise Mascara took the beauty world by storm as an affordable alternative to luxury mascaras, particularly Too Faced Better Than Sex. The soft bristle brush is designed to catch every lash and deposit color evenly from root to tip. The formula provides impressive volume and length, creating a full lash fringe with dramatic lift. The feathery texture prevents clumping and allows for buildable application—one coat for natural definition, multiple coats for full drama. The mascara wears well throughout the day without flaking, smudging, or transferring to the upper lid. The formula contains castor oil for conditioning benefits. However, the brush can deposit too much product on first application, requiring wiping off excess. The formula is somewhat wet initially, so allowing a few seconds between coats prevents clumping. Some users find the waterproof version difficult to remove. The mascara can also smudge slightly on very oily lids. Despite these minor issues, for the drugstore price, Lash Paradise delivers impressive results that compete with mascaras costing three times as much.