Born This Way lives up to its claims of undetectable coverage. The oil-free formula feels lightweight but provides medium to full coverage. The coconut water hydrates while the hyaluronic acid plumps. It looks like naturally perfect skin, not makeup. The finish is natural — not too matte, not too dewy. It lasts 10+ hours without oxidizing or separating. I apply with a beauty sponge for the most natural finish. The shade range is excellent and my match is perfect. It doesn't emphasize pores or texture when skin is properly prepped. The coconut scent is subtle and pleasant. One bottle lasts 3-4 months. At $43, it's mid-range pricing but delivers high-end results. This is my everyday foundation that makes my skin look flawless naturally.