Cloud Paint creates the most natural, dewy flush I've ever achieved. The gel-cream formula blends seamlessly into skin, looking like a natural blush from within. I squeeze a tiny dot onto my hand and blend with fingers — it's foolproof and quick. The pigmentation is buildable from sheer to vibrant. It layers beautifully over or under powder products. The shades are universally flattering, and I own three for different looks. One tube lasts 6+ months because you need so little. It stays put all day without fading, maintaining the dewy finish. The squeeze tube makes dispensing easy, though you can accidentally squeeze too much initially. This is perfect for the no-makeup makeup look or as a base for powder blush. It's become my everyday blush that I can apply in seconds.